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Over the next 20 years the US workforce will be going under the most dramatic paradigm shift since WW2. Of American workers have taken part-time jobs to supplement their income to counteract this. However, this highly energetic workforce is also sleep deprived and suffering from all time high anxiety levels. Unfortunately, no one has found a way to create more time. But what if there was a way to be more productive and more focused and less stressed than we are now? .

Decreasing effectiveness of mass media to position and build brands. Growing resistance to brand messages within Social Media. Consumers increasingly relying on product experiences to form true brand impressions. How to stimulate consumer imagination across touch points with physical product experiences? .

Craft beer and cider from the West Coast of New Zealand.